Hardcastle Restaurants Betting Big on Digital
Hardcastle Restaurants, the master franchisee of McDonald’s India (West & South), has been working on several digital initiatives for the last 10 years. And the results are for everyone to see. The sales have upped. Consumer satisfaction is higher than before. And the new things are environment friendly as well. Read on to know more about these digital initiatives that have changed the game for Hardcastle restaurants ufabet.
Self-order kiosks are a big hit
Now this was bound to work. Who doesn’t want to not stand in a long queue, order quietly, after taking their own sweet time at a kiosk? McDonald’s India has kept the ordering process very simple. You first need to touch the screen to start. You then can choose between food and beverages. Then simply click on the burger, fries, wraps, whatever you wish to buy and it will all be added to a cart, very much like your shopping process on an e-commerce website. You can also customize your burgers here. If you want to hold the mayonnaise or add extra cheese slice, you get to do that as well on a kiosk. And if you order even once using a self-order kiosk, you will be very fast while ordering the next time, because it’s just too simple.
One app for in-store discounts
If you always look for offers and discounts, we totally understand. Who doesn’t want value for their money? And it always feels good to get something extra. Doesn’t it? So this year, Hardcastle restaurants, the master franchisee of McDonald’s India West and South, also launched the McDonald’s app. Now before you get confused, let us clarify that the McDelivery app and the McDonald’s app are two different apps. McDelivery app is where you order your McDonald’s app. But McDonald’s app is different. Its mostly about dine-in. If you are in a McDonald’s restaurant, before you order, we suggest you open the McDonald’s app and click on offers. You will get offers exclusively designed for you, which you can redeem in the next ten minutes. Besides offer, you can also know the brand up-close and personal via McDonald’s app. The app takes you to McDonald’s app which has pretty much everything you want to know about the brand: where do the ingredients come from? Are the veg and the non-veg kitchens separate? All of it.
Play while we prepare your food
Not that McDonald’s takes more than a few minutes to prepare your order, but it is still good to be busy. So at all its Experience of the Future EOTF restaurants, you will see tabs at tables where you can play games. This one is especially loved by kids and teenagers. There are wireless chargers as well. In case your phone is running out of battery.
Overall, McDonald’s is taking many steps to be in sync with a generation that is truly digital. Everyone is always on phone. We live on our phone. We order food, pay, book cabs, get medicines, play games, watch movies, listen to music…everything happens on a phone. It was only a matter of time before QSR like McDonald’s would come up with digital ideas to engage their customers with. In Fact McDonald’s India has been one of the first industry members to have come up with so many digital initiatives. In future, the scene is only going to get better.