All companies face marketing and sales challenges due to changing customer preferences and habits. Unfortunately, many fail to keep up with new demands of consumers because they do not have an effective marketing plan.
Are your sales numbers dwindling? Is your company losing out to competitors? Now is the right time to hire the services of a B2C marketing company to help you address these problems. eZ-Xpo is a leading provider of B2C marketing solutions to all types of business industries, both local and global K-EXPO FRANCE.
Marketing Challenges and the Corresponding eZ-Xpo Solution
1. LEAD GENERATION
Challenge: According to a survey, 60% of businesses cite lead generation as their biggest challenge. Without new leads, your company won’t be able to increase sales. The old-fashioned way of acquiring leads is through telemarketing and referrals. But these strategies are already outdated, and the success rate is poor.
More than ordinary leads, you need qualified or hot leads. These are customers who are ready to buy. If you don’t qualify your leads, you’re just wasting money, time, and effort.
Solution: With eZ-Xpo Virtual Expo Network, you can host a virtual trade fair to promote your products and services 24/7 both locally and globally. Interested prospects can leave their email and personal information so your sales team can contact them. Exhibitors can also benefit from the built-in SEO Booster which is designed to boost traffic and promote brand awareness.
To increase sales, you need a system that automatically qualifies leads. With the built-in marketing intelligence of eZ-Xpo’s Virtual Booth, exhibitors can see who goes to the booth and what specific content they viewed. Then, you can easily download all the qualified leads in a spreadsheet.
2. SALES CONVERSION
Challenge: Marketing campaigns are hard to execute. If you are getting lackluster results, it means your marketing strategy isn’t working. If you rely on print and media advertising, you are passing up on opportunities to grow your business. People spend lots of time in front of their computers using the internet. Not harnessing its potential means you’re not reaching out to a large number of customers.