You possibly can’t eat web page views for dinner.
American newspapers are discovering that out the onerous approach as their disastrous choice primarily based on the “info must be free” mantra to provide their content material away on their websites has led to failure. Whereas this has in all probability been solely a minor issue within the demise lately of the Rocky Mountain Information, Seattle Publish-Intelligencer and Tucson Citizen and the comatose monetary state of many different papers, it has develop into an awesome motivator.
Now, momentum is constructing the opposite approach … as an alternative of sitting again and wistfully hoping {that a} excessive variety of pageviews would generate a requirement for promoting, which hasn’t occurred, publishers are actively quite a lot of strategies to earn cash on-line 급전.
“For a few years, I’ve been involved that so many newspapers tried to cost for entry to their manufacturers and content material in a single medium … print … whereas giving it away in one other medium, on-line,” says former Wall Road Journal writer Gordon Crovitz.
“This had the unintended consequence of signaling to readers that the worth was much less on-line. Newspaper publishers hoped that internet marketing can be sufficient to assist their digital operations and certainly hoped that it could be the expansion engine for your complete information franchise, print and on-line. Alas, internet marketing solely grew to the bushes, to not the sky.
“Now, with internet marketing in cyclical decline, information publishers of every kind … newspapers and magazines but in addition online-only information organizations … see that it is onerous to assist a information division with solely the promoting income stream.”
Of the varied pay potentialities, the more than likely to achieve widespread use in the way forward for journalism is …
SUBSCRIPTIONS. The Arkansas Democrat-Gazette, which lengthy has been the one sizable metro paper to cost for its website online, makes readers pay $4.95 a month. Since that is about 16 cents a day, we might say it is too low. We might make it a pleasant spherical quantity, simple to recollect … $20 a month. That hopefully would herald a considerable quantity of income.